By Ryan Singel

Journalist John Battelle's The Search is a surprisingly gripping story of hackers turning insights about information into a billion-dollar business and giant corporations shaping the web to their profit models.

Battelle, a longtime tech journalist, became fascinated with Google and spent three years wandering Silicon Valley, talking to the wizards, the investors and the naysayers.

Battelle's book shows how search is pushing technology toward the dream of artificial intelligence. He explains how thousands of small businesses thrive and die by the quirks of search-engine algorithms, and details how an unorganized consortium of nonprofits, bloggers and corporations are rebuilding the Library of Alexandria in a digital, distributed and democratic form.

Battelle, who launched one of the internet's seminal business magazines, The Industry Standard, and co-founded Wired magazine, is certainly qualified to tell the story of how pure search triumphed over bloated portals and in the process revitalized the dream of a revolutionary wired world.

Wired News: How Google Got Its Groove On

---

take me
::: to the top :::
::: to the lab-archives :::
::: to the :::nostress::: homepage :::
::: to the :::nostress::: archives :::
::: to the pics :::